We create strategies for TikTok. The Path is pretty similar to a brand strategy, but includes THE focus only on one channel. However, it can also include content production, posting, moderation and even influencer marketing on this platform
We develop strategy for social media platforms of choice. Scope of work might include a strategy + media plan and general tactics. It also might include content production, posting, moderation, launching of activations, influencer marketing and maintaining of performance campaigns.
We design and craft special objects and spaces for the sake of special projects (ambient) and influencer marketing (seeding kits, Press kits). For us, something material still matters. But it should have an idea inside!
We tend to form communities in a responsible way. That’s why our approach in the Influencer marketing field is out of the box. We do communications, tell stories, and create mechanics.
We start with Market and product analysis to DIFFERENTIATE THE product, its peculiarities, and segments of interest. Then, we develop a brand and communicational strategy. This product is huge and time-consuming, but it will optimize everything after.
We create, execute, and launch special projects based on tactic goals. It might be based on a brief or on a strategy. we do feel our brands, that’s why we can deliver efficient ON- and off-schedule projects and campaigns.
We start with Market and product analysis to define a product and its peculiarities, segments of interest. Then we develop brand and communicational strategy.
We were the first ones to achieve high results on the unpopular (back then) platform and showed everyone that the audience wants to connect with brands on TikTok. We managed to overcome stereotypes and become a trendsetter for brands in Ukraine. The evidence is the content trends in the niche, which we have set to some extent.
38 000 000+
2 900 000 +
McDonald's is huge and to keep it on the edge, we created an amazing variety of content throughout months and brands campaigns. Cooking sneak peeks, simple sketches, and lifehaks are bringing the brand to life on this platform. At some point we had a huge challenge: attracting new ones and activating existing users in McDonald's application.
for the flight of this campaign, we gave our audience an opportunity to become the brand's ambassadors and launched the official challenge on TikTok. SO we’ve launched an official challenge on TikTok.
viral track / video / influencers / media support / additional photos and video content
148 200 000+
5 800 000 +
It all started with a challenge: to create an opening event for the brand's Instagram page, which will take place across the country and ignite discussion around. We created a closed account @pumaukraine, where Instagram users saw only the date and a brief description.
We launched a mysterious poster with a lineup, like a classic festival, In media promo
This whole thing was supported by influencers and communities
on the day of the opening, we held 7 live broadcasts with the brand's ambassadors and an interactive online dunker tournament.
In 2 days, @pumaukraine account gathered 10,000 subscribers, more than 500,000 people watched lives with the ambassadors. Creating a page and starting a post is simple while holding a full online festival is something brand new. We did everything to be the first one to launch the page like that.
For International Skateboarding Day, on the brand's Instagram page, we have created the world's first online tournament among skaters in Stories. We had to increase the growth of targeted traffic to the brand's page on social media and thus increase the loyalty and awareness of the audience. We managed to prove that even in three days you can change the opinion and engage more people.
Engaged 4 skateboard teams in the largest Ukrainian cities / produced a unique press kit with a top illustrator / created special skateboards / influencers’ activation
Idea’s development and video production for the presentation of the new BMW M5 with the involvement of influencer Yan Gordienko. For this project, we wanted to create a new kind of brand image, which would be more relevant and up-to-date. The youthful, yet chic vibe of the new M5 was brought to life with Yan’s charismatic narration and persona.
We tailor result-oriented projects that hit the right spot. Here at Senate, we develop multi-layered solutions to meet all your business needs.